4 COMMUNICATION LESSONS FOR BUSINESS ( & HOME )
Consider these four communication lessons we can all appreciate from “Shark Tank.” It seems all of the budding entrepreneurs have similar traits:
They absolutely believe in themselves and their products. From the elderly couple who designed a pair of underwear to capture the smell emitted from flatulence to the young political wonks in Washington, DC who, in their spare time, created a recipe for Barbecue Sauce and Rub, every person who has appeared on “Shark Tank” has had a true sense of themselves. Their willingness to be vulnerable to the barrage of questions and raw feedback on national TV is admirable.
They embrace negotiation. Often times, the projections and numbers are off, and the Sharks are fast to point out the ‘real numbers.’ Fledgling entrepreneurs often have to think on their feet to throw out new and more accurate figures without compromising their business plans and credibility.
They control their emotions. A certain blend of heart, enthusiasm, and humility is a significant part of a successful pitch. Yes, most guests leave the show disappointed that none of the Sharks invested in their idea. But it’s valuable for people watching the show to see guests draw the emotional line and keep their composure, something that requires a great deal of inner strength.
They know how to appeal to the senses. The inventors and creators that are on “Shark Tank” know how to engage the Sharks with visuals, tastes, smells, and sounds. The gym trainer who created special bras for women athletes brought along several women who were wearing different styles of the undergarment. When pitching food or drinks, guests arrive with impressive packages containing samples for each of the Sharks.
If PR, marketing, and other communication professionals focused on these four skills and attributes—belief in themselves and products, negotiation, control of emotions, and sensory experiences—I’m guessing we would have a more satisfied and successful workforce.